IBM - What If Campaign

Client
IBM
Studio
ManvsMachine
Role
Houdini Artist
Year
2022

Project description

From apparel companies, to food manufacturers, to telecom providers, IBM creates IT systems that roll up their own sleeves.⁠ The variety of categories provided us a playground of differing visual styles to combine. The overall design was built to work with IBM's brand language and existing Plex typographic system.

IBM - What If Campaign, image 1
IBM - What If Campaign, image 2IBM - What If Campaign, image 3
IBM - What If Campaign, image 4
IBM - What If Campaign, image 5IBM - What If Campaign, image 6
IBM - What If Campaign, image 7IBM - What If Campaign, image 8
IBM - What If Campaign, image 9IBM - What If Campaign, image 10
IBM - What If Campaign, image 11
IBM - What If Campaign, image 12IBM - What If Campaign, image 13
IBM - What If Campaign, image 14
IBM - What If Campaign, image 15IBM - What If Campaign, image 16
IBM - What If Campaign, image 17IBM - What If Campaign, image 18
IBM - What If Campaign, image 19IBM - What If Campaign, image 20
IBM - What If Campaign, image 21
IBM - What If Campaign, image 22IBM - What If Campaign, image 23
IBM - What If Campaign, image 24
IBM - What If Campaign, image 25IBM - What If Campaign, image 26
IBM - What If Campaign, image 27
IBM - What If Campaign, image 28IBM - What If Campaign, image 29
IBM - What If Campaign, image 30
IBM - What If Campaign, image 31IBM - What If Campaign, image 32
IBM - What If Campaign, image 33
IBM - What If Campaign, image 34
IBM - What If Campaign, image 35IBM - What If Campaign, image 36
IBM - What If Campaign, image 37IBM - What If Campaign, image 38
IBM - What If Campaign, image 39
IBM - What If Campaign, image 40IBM - What If Campaign, image 41
IBM - What If Campaign, image 42
IBM - What If Campaign, image 43IBM - What If Campaign, image 44
IBM - What If Campaign, image 45
IBM - What If Campaign, image 46IBM - What If Campaign, image 47
IBM - What If Campaign, image 48
IBM - What If Campaign, image 49IBM - What If Campaign, image 50
IBM - What If Campaign, image 51
IBM - What If Campaign, image 52IBM - What If Campaign, image 53
IBM - What If Campaign, image 54
IBM - What If Campaign, image 55IBM - What If Campaign, image 56
IBM - What If Campaign, image 57IBM - What If Campaign, image 58
IBM - What If Campaign, image 59