IBM - What If Campaign
- Client
- IBM
- Studio
- ManvsMachine
- Role
- Houdini Artist
- Year
- 2022
Project description
From apparel companies, to food manufacturers, to telecom providers, IBM creates IT systems that roll up their own sleeves. The variety of categories provided us a playground of differing visual styles to combine. The overall design was built to work with IBM's brand language and existing Plex typographic system.



























































