Pepsi - Treats

Client
Pepsi
Studio
Steelworks
Role
Houdini Artist
Year
2026

Project description

For the UK launch of Pepsi Treats, Steelworks partnered with the team to create a series of high-impact CGI visuals that help bring the product to life. The work focuses on bold textures, playful motion, and hyper-detailed renders that celebrate the indulgent, treat-inspired flavors.

Credits

Miguel RatoExecutive Creative DirectorDaniel PommellaCreative DirectorHannah Byers-BrownGlobal Head of ProductionChago VenableExecutive Creative ProducerJames RobinsonExecutive ProducerAntia Goicochea, Tom KnightProducersMiquel Donat, Sylvain Gaussens, Michael Marczewski, Annie Ngo, Jordi PagésDesignEwan Davidson, Steven Dupuy, Ezequiel Grand (Caskal)SimulationsMichael MarczewskiAnimationEchoic AudioSound Design

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